Yesterday London revealed the logo for the 2012 Olympic Games.

Seriously....this is the logo..........

Can you see how it captures the spirit of Sport, London and England? What are they thinking?

In case you're having trouble 'getting' it, (like I was), here is the official explanation as to why we should like it.

http://main.london2012.com/en/news/press+room/releases/2007/June/2007-05-04-11-45.htm

Maybe you'll have more luck understanding this that I've had.